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Alaïa Paris |
It did seem amazing
that superstar Tunisian born designer Azzedine Alaïa had never launched a
scent; but he was an unusual talent who oscillated between enormous publicity
and intense reined in privacy. His clients who included some of the most famous
women of the day such as Grace Jones, Tina Turner and Naomi Campbell are
generally reluctant to discuss him personally except to reiterate how
extraordinary his talent was and how special his clothes made them feel. Alaïa Paris was created by the
sophisticated hand of Marie Salamagne in collaboration with Beauté Prestige
International. Monsieur Alaïa had a specific if oblique brief; ‘a smell of cold water splashed on burningly
hot whitewashed walls’. A memory perhaps of Tunisian heat and evaporation.
For such a short proposal it is arresting enough and the resulting parfum is
one of the most beguiling and enigmatic mainstream launches in years. It was
initially exclusive to Harrods but now widely available. The Paolo Roversi
campaign and gorgeous Martin Szekely bottle with its black opaque glass design
(with incised motifs echoing the laser cut leather of Alaïa’s cult collections)
and a cap resembling a spool of golden thread only added to the luxe impression
of Alaïa’s debut scent. The vague list of generic pink pepper, freesia, peony,
animal notes and musks was interesting but not as much as Alaïa’s dictate that
no one note should be detectable over another. On paper this sounds relatively
easy. Yet from an olfactory and technical point of view it is incredibly
demanding. During development, BPI and Salamagne honed and smoothed the
complexities until this exquisite cold, mineralised consistency was achieved. I
am on my third bottle of this strange, indefinable scent already; much is its
moreish power. There is both luminosity and fade to the mix; I love the way the
musks cling close, while the overall impression is one of disconcerting allure.
As the lines and edges continue to blur and shift between niche and certain
perfumers working in mainstream scent, Alaïa
Paris is a sublime (and price accessible) reminder of luxurious high street
beauty.