I think
I might be a little bit in love with Josh Meyer, the self-taught alchemist
behind Imaginary Authors; his scents feel like billets doux, love letters, perfumed epistles made just for my skin
and mine alone. For someone who donned no scent at all for years, believing
personal olfaction was somewhat conformist, Josh has certainly travelled quite
an abstract and fertile road to the point of releasing a library of remarkably quixotic
and romantic olfactory tomes.
I first
came across Imaginary Authors last year, intrigued by the concept of fragrances
inspired by created writers and their
imagined literary works. The writers were an eclectic mix, echoing Plath,
Salinger, Capote, McCullers, Dickenson, Hemmingway, Kerouac etc. Americana
incarnate in fact, filtered through the medium of imagined prose and literary
biography. The look of Imaginary Authors is just delightful, a studied mix of
whimsy and retro art publications, geometric prints, bright colours, surrealist
homage, Dadaism and flashes of Warhol, Lichtenstein and Jasper Johns.
Now this
simmering brew of influences and arch references could have gone horribly wrong,
coming across as chichi and pretentious, a sly hipster conflagration of twee
themes and over-reaching ambition. But Josh has tight control over his motifs
and never loses sight of the most important factor – the juices themselves. It is
an ambitious collection, some are exceptional and they rise to their literary
aspirations with wit, charisma and charm.
For me,
Imaginary Authors has a refined vintage quality, the fragrances have resonance
and strong personalities, echoing their authors and novels but also in a wider
sense paying homage to a love of beauty, sensation, skin, and desire. The sense
of lives and loves inhabited is quite potent and heartfelt. Pictures are
painted, characters come alive, kiss, fuck and die. I was worried initially
that the fictional imposition of ideas might colour my interpretation of the
odours in the multifarious scents, but in fact I was enriched by the additional
creative marginalia. As I sampled and sniffed, inhaling various pieces of skin,
I replayed over in my head Josh’s fictions alongside the development of his
strange family of delicious scents.
I
ordered the sample pack from the Imaginary Authors website and they arrived
promptly with a lovely hand-written note from Josh himself thanking me for taking
an interest in his brand. This is the difference with niche and artisanal
perfumery, the personal touch. Orders and generous samples from Bloom
Perfumery, 4160 Tuesdays, Oriza L. Legrand, Mona di Orio, Viktoria Minya and
Vero Perfumo for example have all been sent with personal notes from the
perfumers or owners themselves. These little details, a chance to feel just a
touch more connected are very important in this rapidly desensitising and
impolite world. And while there is grumbling about the ever-increasing growth
in the niche sector and the actual definition of niche itself, it is these
grounded and connective moments that matter to perfume lovers.
When
that moment of niche or artisanal revelation happens to us, the fall is
vertiginous. I have never quite lost my tethering to high street and mainstream
scent, they can be so glorious and nostalgic, still occasionally stopping me in
my tracks and truly surprising me. I expect niche to be different and
experimental. When mainstream scent plays with convention and form, the results
can still be dazzling and brave. Niche by definition must work a little harder.