I want to do something a little different for this piece. I’ve been thinking about new releases and fragrances I really want to be living in and breathing off my skin. Obviously the market is continually washed through with new releases from both high street and niche and also a relatively new and somewhat blurred area of designer boutique fragrances, concept scents, vanity projects and the increasing number of high cost ‘art’ perfume experiments. Recent examples include the Steidl/Lagerfeld/Schoen/Wallpaper* collaboration: Paper Passion, the Blood Concept fragrances by Giovanni Castelli and Antonio Zuddas and the rather haunting Olfactive Studio fragrances inspired by the alchemy between nose and the eye, perfumery and photography. So the perfume world is much more intense and complex now than it ever has been, the simplicity of merely scenting oneself is now only a part of the experience, perfumery is reaching inside to touch our souls, stimulate our hearts, our minds and perhaps, to scent the length and breadth of our lives.
I love everything about this fun new brand, the packaging, the art direction, the joie de vivre, the price point and the determination to do something a little differently. It could have been twee and self-conscious, but in the talented hands of perfumer Gérard Ghislain and designer Magali Sénéquier it is witty triumph.
It is notoriously difficult to launch a niche fragrance brand in today’s competitive fragrance world. But Ghislain already has form; his Histoires des Parfums is an outrageously confident range of fragrances, an olfactory library of gorgeous works to be read and inhaled off the skin.